A preview performance contest to advertise the plays has been held as a lead-in event from mid-August since the sixth festival in 1994. Each group participating in the theater festival is given two minutes to advertise the highlights of its play. With the acting troupes going all out to promote the highlights of their plays in this PR battle, the audience is left crying for more.
Culture is key in Toshima's community development efforts, and the goal is to become a town with a cultural ambience that blends tradition and culture with new trends. The Ikebukuro theater festival is truly a festival that offers a lively sense of culture.
The Tourism Association provides support in the form of the Toshima Tourism Association Prize.